This pilot programme aims to build a sisterhood between girls to support each other as they think about expanding their horizons through inspiration and tools. Sunsilk offers products which are competitively priced.
The excellent distribution of Sunsilk through retail stores, grocery stores, online media etc shows the extensive reach of the brand, which is being propelled by its parent company Unilever.
Unilever has ensured that Sunsilk has become one of the leading hair care brand names across the world.
Sunsilk is a global brand name when it comes to haircare. This is a very exciting time for Sunsilk, with more to come… More about Sunsilk. Moreover, the availability and visibility of Sunsilk is quite high as it is present at every grocery shop, retail shops and convenience outlets.
It also launched an online all girl community which has actually helped in increasing brand awareness among the target group. This is where Sunsilk comes in. The general route of promotion through newspapers and other print media, television advertisements has been adopted by Sunsilk.
Sunsilk now is a mature brand and faces competition from other haircare brands. Our products Sunsilk makes hair products you will enjoy trying, exploring, using and discovering.
Another global brand by Unilever, Sunsilk caters to the hair care segment. Welcome to the Sunsilkhood! Sunsilk also increases the consumer involvement by having interactive games and quizzes.
It depends on costs of production, segment targeted, ability of the market to pay, supply - demand and a host of other direct and indirect factors. Monday, 25 August Marketing Mix Elements The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.
The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories. With over 60 years of lineage, Sunsilk has been able to establish itself in over 80 countries, out of which Asia, Latin America and Middle East have a very strong presence.
PRICE - refers to the value that is put for a product. Simple, vibrant, full of colour and scents, Sunsilk stands shoulder to shoulder with us every step of the way.
Sunsilk has proactively been involved in advertising and marketing of its products which has helped the brand achieving its current status.
It is available from Rs 3 sachets to ml of Rs And traditional harmful social norms imposed on women and girls means that they sometimes have a limited view of their own future, which can hold them back from realising their full potential.
Expanding horizons in Brazil Due to social and cultural restrictions, often girls and women in Brazil find themselves with fewer options and opportunities than boys and men in education and work. From the immense competition in the hair care industry, Sunsilk has been forced to maintain a relatively low price.
This initiative also ended up getting an extensive media coverage. As the market is huge and spread across geographically, the distribution network is quite extensive.
Sunsilk started its journey by introducing an effective shampoo and later moved on to introduce different kinds of shampoos. The major places of sale of Sunsilk product are from the grocery stores. Sunsilk promotes its shampoo through various advertising in television, print media, music videos, internet rural campaign.
Sunsilk also looped in professionals and experts for creating shampoos which helped in signifying quality of the brand. Moreover, conditioners have also been introduced which again cater to different kinds of hair. Apart from the traditional channel approach, warehouses are maintained to account for the demand.
Apart from shampoos, Sunsilk also offers hair conditioners, which are customized as per the hair texture and need of the customers.Promotion of the products in the sunsilk range through movies such as “Fashion” Sunsilk has come up with a new promotional campaign GOOD HAIR DAYS in six major cities in collaboration with famous hair stylists of the country.
Advertising: Sunsilk ad products by TV promos, internet, newspapers. § Print media- Print Media advertisement is one of the common ways of advertising.
The print media including the magazines, newspapers and brochures are relied upona lot. Sunsilk promotes its shampoo through various advertising in television, print media, music videos, internet rural campaign. Promotion of the products in the sunsilk range through movies such as “Fashion” Sunsilk has come up with a new promotional campaign GOOD HAIR DAYS in six major cities in collaboration with famous hair stylists of the country.
PROMOTION STRATEGY (Sunsilk) i) Advertising Advertising is known as any paid form of nonpersonal communication about an organization, product, service, idea or cause by an identified sponsor.
Sunsilk company has done various advertisement. One of the most frequent advertisement is newspapers. Product Strategy The product itself is the core of the brand equity, the design of a product able to fully meet the needs of the consumers, is. Sunsilk makes hair products you will enjoy trying, exploring, using and discovering.
Simple, vibrant, full of colour and scents, Sunsilk stands shoulder to shoulder with us every step of the way. In a vibrant and constantly changing world, we can celebrate each challenge with protected, repaired, strong and well looked after hair.Download