Around yeardistinctive sections of society gradually started to investigate multinationals and their operations. The American business like Coca-Cola cannot expand overseas business alone.
In fact, CSR may help with profitability, as is evident in research suggesting a link between charitable giving and corporate revenues. Coca Cola was considered as a corporate villain in India that only cared of profits instead of public health. Additionally, philanthropic CSR initiatives in the first theatre typically reside under the purview of corporate and community affairs is that the managers are hardly tied with the business operations.
Product-specific policy was made more salient in when former New York Mayor Michael Bloomberg proposed a ban on the sale of sugary drinks larger than 16 ounces.
This is the base whereupon the other three obligations rest. Moreover, its allegedly unethical business practices in developing countries led to its becoming one of the most boycotted companies in the world.
The company always come up with strategic philanthropy through which they get intangible benefits in the form improved social capital and brand awareness which ultimately translate into business profits but this is not CSR goals.
To be successful Coca-Cola requires clean water, electricity and roads. All the countries where Coca Cola has its market they have increased employment and help to raise the standard of living which has help to strength national economy. The company has come up with few non- alcoholic beverages with very fewer calories under this commitment as obesity has become one of the major issues.
It helps Coca Cola when the company employees largest employer in Africa and is the top leader providing people with opportunities overseas to earn better living, as well as benefitting in the developing countries. The company may or may not to culpable they launch philanthropy campaign so that they could fend off their potential reputation damages.
The company firmly believes that businesses and brands are increasingly beholden to healthy communities and constituents for their bottom line growth. In the proactive approach the reason of the CSR ties more directly to the purpose and value of the people in the business while in reactive instances the primary motivation is to annul the protesting voices.
According to the company, it was aware of the environmental, social, and economic impact caused by a business of its scale and therefore it had decided to implement a wide range of initiatives to improve the quality of life of its customers, the workforce, and society at large.
The moral responsibilities are practices that have not been classified into the law. The benefits that Coca got was that it was capable of collecting and sorting larger volumes of water and selling directly to recycling plants instead of the broken for the higher cost.
Secondly operate the lowest cost manufacturing and logistics in every market, while maintain the products quality standards and third to use the size and expertise to create economies of scale.
Even it also reflects the fact that construction of CSR is the interventions that were due to the outcomes of the restructuring of global accumulation. Producers In Kenya and Uganda the company initiated Project Nurture in which it aimed to bring 50, smallholder mango and passion fruit framer into the value chain.
This helps Coca Cola to enhance its goodwill, reduces environmental impact and helps to generate the supply of unique Coca Cola themed products for corporate promotional uses.Discover a case study of Coca Cola India in which how they turns their corporate social irresponsibility/issue into corporate social responsibility that give b.
Keywords: corporate social responsibility, MNC, paradox Suggested Citation: Suggested Citation Veeravalli, Devanathan Sevilimedu, A Paradox on Corporate Social Responsibility - Case Study on Coca Cola (December 11, ).
This case is about Coca-Cola's corporate social responsibility (CSR) initiatives in India. It details the activities taken up by Coca-Cola India's management and employees to contribute to the society and community in which the company operates. Coca-Cola India being one of the largest beverage.
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